組別 43

Click-and-collect saves shoppers both time and delivery fees.

線上訂購店取為購物者省下時間和運費。

Small retailers often drop-ship items directly from suppliers.

小型零售商常直接從供應商那裡代寄出貨。

Positive press coverage counts as earned media.

正面的媒體報導屬於口碑媒體。

Premium products often appear on store endcaps.

高端產品經常出現在店裡的貨架端頭。

Many customers research online but make the in-store purchase.

很多客戶在線上做功課但在店內購買。

Customers expect a seamless omnichannel experience now.

客戶現在期待無縫的全通路體驗。

Paid media generated most of our first-week visitors.

付費媒體為我們帶來第一週大部分的訪客。

Each store follows the same planogram for the snack aisle.

每家店的零食走道都遵照相同的陳列圖。

Impulse items at the POS display drive incremental sales.

結帳區展示的衝動性購買商品推動了額外銷售。

Shopper marketing focuses on the final purchase decision in store.

購物者行銷專注於店內的最終購買決策。