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組別 37

10 個核心單字

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click-through rate

n. /ˈkɫɪk θɹu ɹeɪt/

點擊率

Subject line A/B testing improved click-through rate by twenty percent.

主旨欄AB測試讓點擊率提升了百分之二十。

cold call

n./v. /ˈkoʊɫd ˌkɔɫ/

陌生電話拜訪

Effective cold call scripts focus on customer pain points.

有效的陌生電話拜訪話術會聚焦在客戶的痛點。

conversion rate

n. /kənˈvɝʒən ˌɹeɪt/

轉換率

A landing page redesign doubled the conversion rate.

登陸頁面改版讓轉換率翻倍。

lead generation

n. /ˈɫid ˌdʒɛnɝˈeɪʃən/

潛在客戶開發

Trade shows remain a strong source of lead generation.

展會仍是強力的潛在客戶開發來源。

pipeline review

n. /ˈpaɪpˌɫaɪn ɹɪˈvju/

業務管道檢視

The weekly pipeline review identifies stalled opportunities.

每週的業務管道檢視能找出停滯的機會。

pitch deck

n. /ˈpɪtʃ ˌdɛk/

簡報投影片

Investors loved the clean visuals in the pitch deck.

投資人很喜歡簡報投影片中乾淨的視覺呈現。

qualified lead

n. /ˈkwɑɫəˌfaɪd ˌɫid/

合格潛客

Marketing hands a qualified lead to sales for follow-up.

行銷把一個合格潛客交給業務跟進。

retargeting

n. /ˌɹiˈtɑɹɡətɪŋ/

再行銷

Retargeting reminds visitors of items they viewed earlier.

再行銷會提醒訪客他們先前看過的商品。

targeting

n. /ˈtɑɹɡətɪŋ/

目標設定

Better targeting drove our ad cost per click down significantly.

更精準的目標設定大幅降低了我們每次點擊的廣告成本。

warm lead

n. /ˈwɔɹm ˌɫid/

潛在熱客

Warm leads are much easier to convert than cold ones.

潛在熱客比陌生客戶容易得多轉換。